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刘兆辉：需求分化，植物蛋白或成为提供情绪价值的功能性营养原料_我的网站
A | 专题：精准营养产业大会 精准蛋白营养 赋能全生命周期健康 2026年8月21-23日，第二届精准营养产业大会在黑龙江哈尔滨举行，大会主题为“精准蛋白营养，赋能全生命周期健康”。
B | 香驰控股董事长、总裁刘兆辉在论坛上表示，在精准营养产业快速发展的当下，蛋白消费市场正在发生根本性变化，行业关注点已从传统的含量、价格、品质稳定性，全面转向功能精准、场景细分，蛋白产业正式告别通用化发展阶段，进入精细化、定制化发展新时代。 On 11 May 1970, Bombay (now Mumbai) saw the stars of Hindi cinema gather to celebrate films from 1969 at the 17th Filmfare Awards. Amongst the biggest winners that night was Aradhana, a romantic drama directed by Shakti Samanta. On Sharmila Tagore's birthday, we look back at the iconic wins of the movie, including Sharmila Tagore's win in the Best Actress category. Aradhana was released on 7 November 1969 in Hindi. It starred Rajesh Khanna and Sharmila Tagore in lead roles. The story mixes romance, sacrifice, identity, and strong emotions. Vandana (Sharmila Tagore) falls in love with Arun (Rajesh Khanna), who is an Air Force pilot. After Arun’s death in a crash, Vandana must face stigma, raise her son against odds, even when forced to give him up. She then becomes his caretaker later in life without revealing she is his mother. Over time, the film shows her silent strength and love. At the 17th Filmfare Awards, Aradhana led the nominations with 9 nods. It won Best Film, and Sharmila Tagore won her first (and only) Best Actress award for her role as Vandana. Meanwhile, Rajesh Khanna was nominated for Best Actor for Aradhana, but the award went to Ashok Kumar for Aashirwad. Take a look at this: View this post on Instagram A post shared by Filmfare (@filmfare) Other highlights: Anokhi Raat won four Filmfare awards, including Best Screenplay and Best Dialogue. Aradhana also gained praise for its music: songs like Mere Sapno Ki Rani became iconic. The film quickly became a blockbuster, not just in India, but also in the Soviet Union. It marked the rise of Rajesh Khanna as a superstar, and it firmly established Sharmila Tagore’s status among leading actresses. Looking back to the 17th Filmfare Awards, Aradhana remains a landmark, not just for awards, but for stories that touch the heart. As Filmfare returns with new celebrations, it’s worth remembering how films like Aradhana shaped the legacy, melding romance, strength, music, and unforgettable performances. See Also:Filmfare Flashback: Throwback to the First Filmfare Awards ft. Dilip Kumar and Meena Kumari。
C | 他结合市场一线变化指出，当前不同人群的蛋白营养需求高度分化，场景化特征愈发明显：运动人群重点关注蛋白增肌、体能恢复效果；中老年群体更加看重骨骼健康、肠道养护相关营养价值；中青年人群聚焦降脂、控重、控糖等代谢健康需求；现代女性则延伸出营养调理、肌肤养护等复合需求。
D | “如今的蛋白不再是面向所有人的通用原料，而是需要匹配不同人群、不同场景，甚至能够提供情绪价值的功能性营养原料。”刘兆辉说。 针对国产植物蛋白产业未来发展方向，刘兆辉提出，产业核心升级路径在于从基础原料向功能化、定制化高端原料转型。他表示，我国拥有得天独厚的非转基因大豆资源优势，东北黑土地孕育的优质大豆、富硒大豆是国产蛋白产业的核心战略资源，产业发展不能局限于粗加工和基础原料输出，必须深度挖掘国产大豆的独特功能价值。
E | 展望行业未来，刘兆辉表示，中国拥有优质大豆、奶源等核心资源，以及成熟的加工产业体系和创新基础。未来行业需持续深耕细分赛道，把国产蛋白资源做深、做细、做透，依托品种改良、技术创新、场景定制，打造适配全人群、全生命周期的精准营养解决方案，推动国产动植物蛋白产业高质量发展 新浪声明：所有会议实录均为现场速记整理，未经演讲者审阅，新浪网登载此文出于传递更多信息之目的，并不意味着赞同其观点或证实其描述。责任编辑：李思阳。
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